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CITY OF COLTON AGENDA REPORT For City Council Meeting of February 20, 2001 TO: HONORABLE MAYOR & CITY COUNCIL APPROVAL: HENRY T. GARCIA, CITY MANAGER FROM: THOMAS K. CLARKE, UTILITY DIRECTOR--�Vce_— SUBJECT: COLTON PUBLIC UTILITIES LOGO DATE: FEBRUARY 6, 2001 BACKGROUND Recently, the City of Colton began the process of creating a new identity for itself, building upon several core values. These core values include: (1) financial strength; (2) focus on customer service; (3) cost effective and efficient operations; (4) organizational environment of trust and innovation; (5) promotion of "Team Colton"; and (6) provision of a safe and livable City of Colton. In keeping with these values and in response to the changes taking place within the industry, the Utilities Department believes that marketing our product, on behalf of the City of Colton, is essential to survival in today's competitive market. One important way to be a positive arm of the City is to establish a strong presence and partnership with the community. The creation of an easily identifiable symbol that speaks of the quality of our product, our responsiveness and reliability, equitable rate, and the commitment we have to our community is the first step to establishing that presence. DISCUSSION/ANALYSIS The attached Colton Public Utilities logo and tag line is offered for your review and approval. The logo design would be placed on our stationery and business cards, utility billing envelopes, and utility department vehicles. Also attached is a chronology of the City's logo. The current City logo, which identifies the City with one of the last remaining Carnegie libraries, does not address the services we provide nor the loyalty we wish to build with our customers. We strongly feel that the combination of the logo and the tag line fits the image and intent we want to portray to our customers, and also applies the core values and principles of the City in a positive manner. ALTERNATIVES Use the current City of Colton logo. M� Page 1 of 2 (w/attachments) ) aa Item #9