AR 112106 National Sign and Marketing Co

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MEMORANDUM TO: Honorable Mayor and City COUncllmembers hltom: David Zamora, Comnnnlity Development Director DATE: : November 2, 2006 Rv: update on Meeting Between City Staff and National Sign and Marketing Corporation Regardin�� Freeway Sign Application On October 31, 2006, Assistant City Manager Mark Nuaimi and Community Development Director David Zamora met with Steve Rosenbloom, the representative from National Sign and Marketing Corporation ("National Sign"), in an attempt to arrive at a compromise position to National Sign's proposed approach for the freeway sign. Atter further review of the material submitted by the applicant that simulated the placement of the signs (included as attachment), it became apparent to staff that the Planning Commission denial of the freeway sign application should be upheld. Specifically, staff noted that even at the requested heights, the freeway sign is obscured by vegetation and other signage in the area from the perspective of the freeway. Further, it is also apparent that the need for increased height is a direct result of mature vegetation in the area and not a unique "topogi-aphy" of the site. Staff shared this opinion with the representative of the applicant. As an offer of compromise, City staff suggested that there was willingness to work on the existing monument signage and the proposed changes that the applicant had pursued. However, Mr. Rosenbloom indicated that his interest was solely in discussing the freeway sign and further dialog was not warranted on the existing Il7onlllllent sign. Mr. Rosenbloom requested an e-mail documenting City staff's position on this matter. City Attorney Marco Martinez suggested that City staff prepare this memorandum to update the Council and document City staffs discussion with Mr. Rosenbloom. This memorandum was forwarded to Mr. Rosenbloom on Thursday, November 2, 2006. Attachment: Freeway Sign Placement