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1 <br />2 <br />3 <br />4 <br />5 <br />6 <br />7 <br />8 <br />9 <br />0 <br />1 <br />2 <br />3 <br />4 <br />5 <br />6 <br />7 <br />8 <br />9 <br />0 <br />1 <br />2 <br />3 <br />4 <br />5 <br />6 <br />7 <br />8 <br />sites but in a predominately residential area shall be designed to be compatible with <br />such residential area and unobtrusive. <br />2. Relationship to Buildings. Signs located upon a lot with one main building or several <br />buildings shall be designed to incorporate at least one of the predominant visual <br />elements of such building or buildings, such as type of construction materials, color, <br />or other design detail. <br />3. Color. The color(s) of a sign should be harmonious and complementary to the colors <br />of the building on or near which it is to be located. Fewer colors will generally <br />produce the most attractive sign. <br />4. Letter Style. The letter style to be used on a sign should also be compatible with the <br />architectural style of the building. For example, simple block letters are generally <br />most compatible with the Spanish style buildings. For those buildings that have been <br />recently constructed and having no particular architectural style, simpler letter styles <br />are desirable. <br />5. Sign Materials. The goal of sign design is to maintain moderate, attractive, and <br />compatible styling so as not to conflict or distract from the architectural character of <br />the area. The choice of materials shall be left to the discretion of the applicant, <br />subject to the recommendations of the community development director, the <br />provisions of this chapter and the approval of the city. (Ord. 0-03-02 § 3 (part), 2002) <br />6. Relationship to Other Signs. Where there is more than one sign on a site or building, <br />all permanent signs displaying a commercial message shall have designs that similarly <br />treat or incorporate the following design elements: <br />a. Letter size and style of copy; <br />b. Shape of total sign and related components; <br />C. Type of construction materials, <br />d. Sign/letter color and style of copy, <br />e. Method used for supporting sign (e.g., wall or ground base), and <br />f. Location. <br />7. Sign Illumination. The artificial illumination of signs, either from an internal or <br />external source, shall be designed to minimize negative impacts on surrounding <br />rights-of-way and properties. The following standards shall apply to all illuminated <br />signs: <br />a. External light sources shall be directed and shielded to limit direct <br />illumination of an object other than the sign; <br />b. The light from an illuminated sign shall not be of an intensity or brightness <br />that will create glare or other negative impact on residential properties in <br />direct line of sight to the sign; <br />C. Unless otherwise permitted by another provision of this chapter, signs shall <br />not have blinking, flashing, or fluttering lights, or other illumination devices <br />that have a changing light intensity, brightness, or color; <br />-18- <br />