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Consultant which is otherwise known to Consultant or is generally known, or has become <br />known, to the related industry shall be deemed confidential. Consultant shall not use City's <br />name or insignia, photographs, or any publicity pertaining to the Services in any magazine, trade <br />paper, newspaper, television or radio production or other similar medium without the prior <br />written consent of City. <br />3.5.4 Cooperation, Further Acts. The Parties shall fully cooperate with one <br />another, and shall take any additional acts or sign any additional documents as may be necessary, <br />appropriate or convenient to attain the purposes of this Agreement. <br />3.5.5 Attorney's Fees. If either party commences an action against the other <br />party, either legal, administrative or otherwise, arising out of or in connection with this <br />Agreement, the prevailing party in such litigation shall be entitled to have and recover from the <br />losing party reasonable attorney's fees and all other costs of such action. <br />3.5.6 Indemnification. Consultant shall defend, indemnify and hold the City, its <br />officials, officers, employees, volunteers and agents free and harmless from any and all claims, <br />demands, causes of action, costs, expenses, liability, loss, damage or injury, in law or equity, to <br />property or persons, including wrongful death, in any manner arising out of or incident to any <br />alleged acts, omissions or willful misconduct of Consultant, its officials, officers, employees, <br />agents, consultants and contractors arising out of or in connection with the performance of the <br />Services, or this Agreement, including without limitation the payment of all consequential <br />damages and attorneys fees and other related costs and expenses. Consultant shall defend, at <br />Consultant's own cost, expense and risk, any and all such aforesaid suits, actions or other legal <br />proceedings of every kind that may be brought or instituted against City, its directors, officials, <br />officers, employees, agents or volunteers. Consultant shall pay and satisfy any judgment, award <br />or decree that may be rendered against City or its directors, officials, officers, employees, agents <br />or volunteers, in any such suit, action or other legal proceeding. Consultant shall reimburse City <br />and its directors, officials, officers, employees, agents and/or volunteers, for any and all legal <br />expenses and costs incurred by each of them in connection therewith or in enforcing the <br />indemnity herein provided. Consultant's obligation to indemnify shall not be restricted to <br />insurance proceeds, if any, received by the City, its directors, officials officers, employees, <br />agents or volunteers. <br />3.5.7 Entire Agreement. This Agreement contains the entire Agreement of the <br />parties with respect to the subject matter hereof, and supersedes all prior negotiations, <br />understandings or agreements. This Agreement may only be modified by a writing signed by <br />both parties. <br />3.5.8 Governing Law. This Agreement shall be governed by the laws of the <br />State of California. Venue shall be in San Bernardino County. <br />3.5.9 Time of Essence. Time is of the essence for each and every provision of <br />this Agreement. <br />RV PUBW STUBBS\743672. 1 <br />