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ITEM #10 CITY OF COLTON AGENDA REPORT FOR COUNCIL MEETING OF SEPTEMBER 15, 2009 TO: HONORABLE MAYOR AND CITY COUNCIL FROM: BOB MILLER, INTERIM CITY MANAGER SUBJECT: APPROVE FIRST AMENDMENT IN THE AMOUNT OF $18,806.37 WITH CV STRATEGIES FOR THE COMPLETION OF STRATEGIC COMMUNICATIONS SERVICES PROJECT (DATE: SEPTEMBER 8, 2009 BACKGROUND On August 25, 2008 the City of Colton entered into a Professional Services Agreement with CV Strategies to develop and provide support for the implementation of a Strategic Communications program to better publicize City issues and events. As you know, the City of Colton does not have a Public Information Officer or other staff person trained in strategic communications, As a result, CV Strategies was hired to assist the City to develop a communications strategy and improve the quality and effectiveness of information delivered to the community. Use of their communication services resulted from feedback provided by the City Council to the former City Manager about ways to improve the image of the City and its services and ways to publicize City events and important issues affecting the community. For example, CV Strategies assisted the City in drafting Op -Ed pieces and event information articles concerning the following topics: 1. "Helping hands in Colton receive rewards of their own" - authored by Susan Rodriguez, Supervisor, Community Services Department 2. "Tough decisions for a bright future" - authored by Daryl Parrish, City Manager 3. "Affordable senior housing a priority" - authored by Candace Cassel, Economic Development Director 4. "Electricity, power comes at price" - authored by Jeanette Olko, General Manager of the Colton Electric Utility; and 5. "Working toward justice for all" - authored by Kelly Chastain, David Toro and Vincent Yzaguirre.