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(b) Merchant shall not display or use advertising or promotional materials <br />containing Acquirer's name or symbol which might cause a customer to assume that <br />Merchant honors only Cards issued by Acquirer. <br />(c) Merchant shall have the right to use or display the proprietary names <br />and symbols associated with Cards only while this Agreement is in effect, or until <br />Merchant is notified by Acquirer or any appropriate bankcard organization to cease such <br />usage. <br />(d) Merchant shall comply with all applicable MasterCard and Visa rules <br />and regulations concerning the use of service marks and copyrights owned by MasterCard <br />or Visa. <br />(e) Merchant shall use the proprietary names and symbols associated with <br />Cards only to indicate that Cards are accepted for payment and shall not indicate, directly <br />or indirectly, that Acquirer, MasterCard, Visa, or any bankcard organization endorses <br />Merchant's products or services. <br />(f) Merchant shall not refer to MasterCard or Visa in stating eligibility for <br />its products, services, or memberships. <br />1.03 Card Examination. <br />(a) Merchant shall not engage in a transaction (other than a mail order, <br />telephone order, or preauthorized transaction) with a cardholder that fails to present the <br />Card that is intended to be used to complete the transaction. <br />(b) Before honoring any Card, Merchant shall: <br />(i) check the effective date (if any) and the expiration date on the <br />Card; <br />(ii) examine any card security features (such as a hologram) <br />included on the Card; <br />(iii) compare the embossed account number on the face of the Card <br />with any account number printed or encoded elsewhere on the Card and, in the case of a <br />transaction in which a magnetic stripe reading terminal is used, with the account number <br />displayed and/or printed by the terminal; and <br />2 <br />