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City Services Satisfaction Proposal <br />Research Objectives„ - <br />• <br />TAORMINA Industries provides. trash. disposal and recycling collection services for the Cityof <br />Colton. The company would: like to conduct a telephone survey with residents of -the City to <br />measure the resident's satisfaction with the services provided by TAORMINA Industries, including <br />.. <br />the recent automation;: The: study: will also include questions to assess the resident's perceptions' of -_ <br />various other services provided by the City. 1 L ` <br />ResearchDesign <br />N t <br />Methodology <br />Fairfax Research will use computer-assisted telephone interviewing (CAT,) to gather the ,necessary <br />' information 4 W. <br />V � <br />Questionnaire Development T ' <br />3 L <br />Fairfax `Research will develop the survey instrument- in conjunction. with 'personnel from <br />TAORMINA Industries. Following approval of the final questionnaire; Fairfax Research will <br />translate the questionnaire into Spanish and program the: questionnaire in English ori a CATI <br />program <br />Sample <br />t + <br />The respondents will come from a RDD (random digit) sample.representative of Colton residents. <br />The random digit sample generated by;coinputer overcomes the problem of unlisted telephone ' <br />numbers: The estimated percentage of tel hone households with unlist <br />\ : eP ed telephone numbers in <br />the. Southern California area is between 55% and 60%of all telephone` households. <br />The'tar <br />et population' for the suiv <br />will <br />.1 t <br />g . COAs 3t Of•COi Il <br />tO r . <br />eSid <br />eII <br />ts:wh• <br />eY o <br />. _.are: <br />-. :-. .L .-•a 1 t r N. �Gy f Y . <br />• A head of the household, <br />• <br />S <br />:•.f.. <br />r 1 .ears of 1 �eor. L. .: . <br />oder• z. <br />y <br />• Interact directly. with the services provided by TAORMINA (Primarily homeowners or - <br />renters in single-family. &tached-homes) ' <br />Interviewing and Callbacks <br />G J ' <br />The interviews will be. ct <br />condued on week nights and on weekends Certain people are Less likely <br />r to respond than others; To assure the accuracy and. validity of the sample,, the uitervewers will - ” , - <br />j r - <br />make up to three -callbacks td thehard-to-reach respondents...The callbacks will occur on different <br />days iif the week and at different times of the <br />.Y'a 1 -• - <br />•' <br />Page _ Fairfax R ecPam F, <br />