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City Council Report Re: Extension of RV Ad Campaign <br />December 18, 2001 <br />Page 2 of 4 <br />2. <br />3. <br />Unit sales were down approximately 7% <br />Reported Unit Sales TOTALS <br />ARV Expo Reported Sales <br />Unit Sales YTD 2001 (Jan - Sept.) 1403 <br />Unit Sales YTD 2000 (Jan. - Sept.) 1521 <br />YTD 2000 vs 2001 •7® <br />Giant RV Reported Sales <br />Unit Sales YTD 2001 (Jan. - Sept.) 561 <br />Unit Sales YTD 2000 (Jan. - Sept.) 583 <br />YTD 2000 vs 2001 . .7® <br />Total YTD Sales 2001 <br />Total YTD Sales 2000 <br />YTD 2000 vs 2001 <br />Colton's RV dealers faired better than Industry Averages. <br />Reported Unit Sales <br />Total YTD Sales 2001 <br />Total YTD Sales 2000 <br />YTD 2000 vs 2001 <br />RV Shipments 2001 YTD vs. 2000 YTD <br />Motorhome Shipments 2001 YTD vs. 2000 YTD <br />California Motorhome Sales YTD <br />1964 <br />104 <br />.2 <br />TOTALS <br />1964 <br />2104 <br />-6 <br />-16.20% <br />-22.70% <br />-29.20% <br />Although the dealers have sold about 7% fewer units and generated approximately 5% <br />less in sales tax revenues, they faired much better than the industry averages. <br />Motorhome Sales in California have declined 29.2% from 2000 figures and motorhome <br />shipments are also down in excess of 20%. These declines have been a result of soaring <br />gasoline prices, a declining stock market, and an overall economic recession that was <br />exacerbated by the terrorist attacks of September 11, 2001. <br />4. Colton's RV Dealers have increased sales from outside the local trade area. <br />Giant Totals <br />RV Expo Sales <br />Total of RV <br />Giant Total <br />RV Expo Sales <br />Total of RV <br />.lan.flef 9rIM <br />.Isn.n" 9o1x1 <br />Dealers <br />Jan. rl� 9 1 <br />Jan -Oct -2011L <br />Dealers <br />Local SB Cty <br />149 <br />240 <br />389 <br />Loral SB Cry <br />147 <br />164 <br />311 <br />Local Riv Cty <br />79 <br />178 <br />267 <br />Loral Riv Cty <br />72 <br />173 <br />245 <br />Total Local <br />228 <br />418 <br />646 <br />Total Local <br />219 <br />337 <br />556 <br />35% <br />25% <br />27.6% <br />36% <br />21% <br />25.4% <br />Non Local - SB <br />96 <br />371 <br />467 <br />Non Loral - SB <br />87 <br />390 <br />477 <br />Non -Local RIV <br />68 <br />302 <br />370 <br />Non -Local RIV <br />82 <br />316 <br />398 <br />Los Angeles CTY <br />109 <br />215 <br />324 <br />Los Angeles CTY <br />76 <br />188 <br />264 <br />Orange CTY <br />47 <br />87 <br />134 <br />Orange CTY <br />38 <br />109 <br />147 <br />San Diego <br />15 <br />6o <br />65 <br />San Diego <br />14 <br />45 <br />59 <br />Ventura CTY <br />11 <br />35 <br />46 <br />Ventura CTY <br />20 <br />12 <br />32 <br />Other California <br />18 <br />76 <br />94 <br />Other California <br />9 <br />72 <br />81 <br />other Stale <br />59 <br />136 <br />195 <br />other State <br />65 <br />110 <br />175 <br />Total Out of Area <br />423 <br />1272 <br />1695 <br />Total Out of Area <br />391 <br />1242 <br />1633 <br />65% <br />75% <br />72.4% <br />64% <br />79% <br />74.6% <br />Total Unit Sales <br />651 <br />1690 <br />2341 <br />Total Unit Sales <br />610 <br />1579 <br />2189 <br />