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City Council Report Re: Extension of RV Ad Campaign <br />December 18, 2001 <br />Page 4 of 4 <br />Recommendations <br />1. Approve the extension of the Cooperative Advertising Campaign with City contributing <br />$75,000 in funds toward costs of the Advertising Campaign. <br />2. Determine if the City funds shall be loaned to the Agency (Cooley Ranch Project Area) for <br />repayment at such time as the Cooley Ranch has sufficient resources to repay the <br />obligation <br />3. Direct staff to prepare all necessary document(s) to extend and/or amend the existing <br />Cooperative Advertising Campaign with the City of Colton and/or the Redevelopment <br />Agency for the City of Colton and authorize the City Manager to execute the necessary <br />document(s) approved by the City Attorney. <br />4. Direct staff to submit quarterly progress report on the advertising campaign, sales <br />volumes and other performance measure of the RV Dealers. <br />Attachments: <br />Exhibit "A" - Copy of Proposed Cooperative Advertising Campaign for 2002 <br />Staff Report Prepared By: Greg Lantz Program Manager <br />R:\ShareRDA\Meetings\2001 Meetings\RDA.City Council\Deoember 18, 2001\RV Coop Advertising Report -12.18.01.doc <br />REVIEW TEAM ONLY <br />City Attorney:D�(/N(,�_ Finance Director: <br />City Manager:_— OTHER:' <br />