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TRUST: A NEW INSTRUMENT FOR HEIGHTENED EFFECTIVENESS <br />Low levels of trust within Government institutions undermines efficiency and damages Public <br />Trust. Research shows that Public trust in Government Institutions has declined from 73% to 15% over the <br />past thirty years.'. Diverse communities are even more challenged in their quest for trust building. <br />The building of trust is one of the most sustaining and cost effective methods of improving organizational <br />effectiveness. Internally, trust lubricates the wheels of team interaction. Externally, it polishes the <br />public's perception of the city and facilitates quick resolution of issues and efficient execution of policy. <br />Strategic Business Ethics Inc (SBE) brings its international expertise to clients in the public and private <br />sector assisting City Governments to use their diversity in the building of trust for organizational excellence. <br />ABOUT STRATEGIC BUSINESS ETHICS, INC. <br />Strategic Business Ethics Inc. (SBE), a specialized international Management -Consulting Firm, brings to its <br />clients a wealth of international experience in strategy consulting amidst diverse cultures and value <br />systems. After extensive multi -cultural research in South Africa, during that country's turbulent <br />transformation we began implementing a radically new approach to strategy and cultural change. SBE has <br />since applied and expanded its unique methodology for the benefit of clients in various parts of the United <br />States. <br />Our clients include Coca-Cola, General Electric Plastics, The Los Angeles Museum of Tolerance among <br />many others. SBE has a large Law Enforcement practice which consults to various Law Enforcement <br />Agencies throughout the state of California including the LAPD, the San Diego Sheriffs Department, the <br />Ventura District Attorney and many others. SBE was also used by Government to align the diverse, <br />indigenous cultures and mindsets of US territories in the Pacific with Federal standards of ethics and Law. <br />F Fukuyama, The Great Disruption( London; Profile Books, 1999) <br />® STRATEGIC BUSINESS ETHICS. INC. <br />