2002 AGN NOV 19 I15 - Laserfiche WebLink

Browse Search

Report to City Council regarding Directional Sign Program November 19, 2002 Page 2 of 4 Discussion/Analvsis On November 7, 2002, staff met with representatives of the Dealers to address two issues: the locations of the signs and the design of the signs. Five locations were identified and agreed upon as suitable locations for the RV Dealer Kiosk signs. All attendees agreed to the location of the signs with the exact location to be determined by the City Engineer, who will consider the safety of vehicular and pedestrian safety. Each location will have an "L" shaped sign (two signs immediately adjacent to each other at an angle) to provide maximum visibility. Where possible, the signs will be double faced in order to reduce the total number of signs required. In any event, there will be no more than one RV Dealer sign and one Residential sign at any given location. The RV Dealer sign locations, as approved and recommended by the City Engineer, and existing Residential sign locations are attached as Exhibit "A" to a Resolution (attachment "B"), which adopts a Kiosk Directional Sign Program for the City. The second issue is the design of the sign. There are two schools of thought when it comes to the design of the signs for the RV Dealers. One is that the kiosk should only have two panels on it, based on the geographic location of the RV Dealers: one identifying the Dealer not located within or immediately adjacent to the American RV Expo, with an arrow in one direction and one identifying American RV Expo with an arrow in another direction. The second is that the kiosk should be dealer based and have a panel for each Dealer with arrows directing traffic to their respective locations. Currently, there are six RV Dealers in the Cooley Ranch area: five in or immediately adjacent to the American RV Expo and one North of Washington St. on Cooley Lane. Those supporting the geographical based signage contend that the dealer based signage has the majority of the arrows on the kiosk pointing in the same direction and as such, will prejudice consumers to first visit those RV Dealers and as a result, compromise sales to the RV Dealer located in a different geographical location. Those supporting the dealer based signage contend that they each are a business, each have a City business license, each generate sales tax and use their business name in their advertising efforts. Having a panel identifying the American RV Expo would render the Dealers' individual advertising ineffective. They contend that the RV Dealers should not be penalized because they chose to locate adjacent to other RV Dealers and rent space from the American RV Expo mall as part of their business strategy. After a lengthy discussion, a compromise was reached. The kiosk will be dealer based, allowing each RV Dealer to purchase a panel on the kiosk and providing a consistent look with the City's existing residential kiosks. Each RV Dealer will be limited to purchasing a maximum of one panel on each sign face. Initially, the RV Dealer in a different geographical location will be entitled to one sign, equivalent to the size of two panels; all other specifications will remain the same (i.e. type size, font style, etc.). The RV Dealer will be permitted this concession until another RV Dealer opens for business North of Washington St. R:\ShareRDA\Meetingc\2002 Meetingc\RDA City Council\November 19, 2002\rvdealeml 11802.doc