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UPDATEDI ACSA'S LOGIC FOR ADEQUATE SCHOOL FUNDING: ACTION, $$ NEEDED TO GET MESSAGE OUT April 13, 2005 Author: auk White and Cary Rodda Source: ACSA Media Relations The California Teachers Assocla4on has launched a now amiss of radio and odevbb ads fbabuing dasraorn teachers taft Gov. Arnold Sch—wzeneggw to task liar breatdng his prornlae tro aducatlon on Proposition 98. The ads are airing up and down the stabs. "Keeping your wad.' anus tsaeher says in a TV ad. "tint a dmid primdple we teach our sbudauts. So how can Governor Scan -u enepper break his promise? Borrowing two bNon dollars ham education he now says he want pay back.' The ads point out how this hi Wa pronrrbe of schwrxnepperi along with his proposal to evfsoerate the voter approved nminirm n hndng fbr education of Prop. 96 YA cost evary classroom In the state around $25,oW. The sdrwarnaam& adnik iwation has responded that the governor Is raising sdod finding by 7.1 percaR fiver, the Ate% Office pop the amni k>cresae after the passthrough marry tr, dda and the reduced STRS ax*t dm at 1.25 paaerrk a ltgue that does rot evau hasp pace with kMlatiat. In addition CfA and the CW-omia Nurses Association have announced they aro launching a radio ad critidbng the governor fbr labeling eduxstors and ruses as "special inberesW while raldn g h .,M kx of dollars ham big buslrm special kttarests. ACSA is asking all Its me nbers and staff to contribute to the ACSA Issues PAC to help find the Education C Mon7s paid media campaign to pr+oW Prop. 98. Ix has been wieldy reported that the gavernar eocpects tro spend moors of doaars on advatbfng tD sedi his rrmssage t>D the voters. ACSA'S goal Is to enure the Education Codi m s message — the governor% broker praises hurt sacci and sulents and vabers continue to support the education funding guarantees of Prop. 98 — resormes tharghoM the state. In today's multimedia universe who voters are bombarded by dw aards of messages dally, paid tdevislon and radio advertbkg Is essential. An ACSA PAC Ibrm Is avaWft fbr download at = so k ***AW ACSA members can malas thdr donations as soon as posalble. Hut the eluant cannot stop these. AMA mambas are also being asloed to help spread the word about the need to protect the Vater-appMVed mlrymurn hndng fbr education of Prop. 98. Thee are several ways in which this can be a000rruplbhed. One is bD meet with yar tical tegisiabor and etplakt how orating eft ation finding even fix do than It has been In the past few years is re* going to hurt school. Those who participated In the raoart ACSA legislative Action Day should follow-up with each legislator they met wV Educators can ala a000mpihh such aedions as hddkg their own press confba oes with local media, or holding a rally m got the word out to the comrms ty at targe: Suggestions and material are available an the ACSA Web site at httD:Ihww.acsa.ara/hat kxksltot b xk—A tatl.citm?kh26. Even though the governor has made a lot of noise about going directly to the ballot boot with Initiatives on his proposals„ he Is too ratchet up the heat In negotiations with legislative {sodas "Ing to fid If any agreements can be nor' tivouglt the legislative process. The Initiatives are the stick he will use to try to cajole legisfaeors Into oft tom what he wants. In not known taw a =essftnl he can be, but Senate Majority I�e+ada' Don Pasta, D-Alarmede„ has been quoted recently as being open to altabig Prop. 98 among other items. That's why now Is the time to let legislators know ocadly haw the education eomrmrntty feeds about flAwrirg with the veterlapprov d minimum hndkg for aftw n or Prop. 98• .. .: —... .z:.�A.. A.. f2 W"MET0004/19/2005 5:18 PM LO= will include everything local aducation leaders need to initiate grassroots advocacy at the local, regional and state kvds. AN maeeriais are avalWe an AM's website at d* link: hW://www.aeaa.aoRot toVk:sfi o Lt WK d9Wxft N=26