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Agency Report Re: Extension of RV Ad Campaign <br />December 18. 2001 <br />Poge 2 of 4 <br />2. Unit sales were down approximately 7% <br />Reported Unit Sales <br />TOTALS <br />TOTALS <br />ARV Expo Reported Sales <br />Total YTD Sales 2000 <br />2104 <br />Unit Sales YTD 2001 <br />(Jan - Sept.) <br />1403 <br />Unit Sales YTD 2000 <br />(Jan. - Sept.) <br />1521 <br />YTD 2000 vs 2001 <br />-29.20% <br />-7.76% <br />Giant RV Reported Sales <br />RV Expo Sales <br />Total of RV <br />Unit Sales YTD 2001 <br />(Jan. - Sept.) <br />561 <br />Unit Sales YTD 2000 <br />(Jan. - Sept.) <br />583 <br />YTD 2000 vs 2001 <br />Dealers <br />-3.77 <br />Total YTD Sales 2001 <br />1964 <br />Total YTD Sales 2000 <br />147 <br />2104 <br />YTD 2000 vs 2001 <br />-6-65% <br />3. Colton's RV dealers faired better than Industry Averages. <br />Reported Unit Sales <br />TOTALS <br />Total YTD Sales 2001 <br />1964 <br />Total YTD Sales 2000 <br />2104 <br />YTD 2000 vs 2001 <br />-6.65% <br />RV Shipments 2001 YTD vs. 2000 YTD <br />-16.20°/ <br />Motorhome Shipments 2001 YTD vs. 2000 YTD <br />-22.70% <br />California Motorhome Sales YTD <br />-29.20% <br />Although the dealers have sold about 7% fewer units and generated approximately 5% <br />less in sales tax revenues, they faired much better than the industry averages. <br />Motorhome Sales in California have declined 29.2% from 2000 figures and motorhome <br />shipments are also down in excess of 20%. These declines have been a result of soaring <br />gasoline prices, a declining stock market, and an overall economic recession which was <br />exacerbated by the terrorist attacks of September 11, 2001. <br />rma <br />4. Colton's RV Dealers have increased sales from outside the local trade area. <br />Giant Totals <br />RV Expo Sales <br />Total of RV <br />JaaOr• 20(10 <br />Jan -Oct -2000 <br />Dealers <br />Giant Total <br />RV Expo Sales <br />Total of RV <br />Local SB Cry <br />9 <br />240 <br />389 <br />_ice„ . nom+ mm <br />-lam. net1M1 <br />Dealers <br />Local Riv CN <br />7 79 <br />257_ <br />Local SB CIY <br />147 <br />164 <br />311 <br />_ - <br />_178- <br />Local Riv Cry <br />72 <br />173 <br />245 <br />Total Local <br />228 <br />418 <br />646 <br />35% <br />25% <br />27,6% <br />Total local <br />219 <br />337 <br />556 <br />36% <br />21% <br />25.4% <br />Non Local - SB <br />96 <br />371 <br />467 <br />Non -Local RIV <br />68 <br />302 <br />370 <br />Non Local - SB <br />87 <br />390 <br />477 <br />Los Angeles CTY <br />109 <br />215 <br />324 <br />Non -Local RIV <br />82 <br />316 <br />398 <br />Orange CTY <br />47 <br />87 <br />134 <br />Los Angeles CTY <br />76 <br />186 <br />264 <br />San Diego <br />15 <br />50 <br />65 <br />Orange CTY <br />38 <br />109 <br />147 <br />Ventura CTY <br />11 <br />35 <br />46 <br />San Diego <br />74 <br />45 <br />59 <br />Other California <br />18 <br />76 <br />94 <br />Ventura CTY <br />20 <br />12 <br />32 <br />other State <br />59Other <br />136 <br />195 <br />California <br />9 <br />72 <br />81 <br />other State <br />65 <br />110 <br />175 <br />Total Out of Area <br />423 <br />1272---- <br />1695 <br />---- <br />---- <br />65% <br />75 % <br />72 4V <br />Total Out of Area <br />391 <br />1242 <br />1633 <br />64% <br />79% <br />74.6% <br />Total Unit Sales <br />651 <br />1690 <br />2341 <br />Total Unit Sales <br />610 <br />1579 <br />2189 <br />