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Staff Report to the Mayor and City Council <br />Public Benefit Agreement - South 215 Gateway Sign (Continued from 7-16-19 & 8-20-19) <br />October 1, 2019 <br />Page 2 <br /> <br /> <br />The applicant and his representatives met with Development Services and City Attorney staff to <br />discuss the remaining areas of disagreement. These areas include the term of the Agreement and <br />related renegotiation issues, and the amount of the public benefit payment. <br /> <br />The following is a summary of discussions and tentative agreement on the terms: <br /> <br /> Term. The originally proposed agreement had an initial term of 10 years, with <br />possibility of two 5-year extensions. Staff is recommending increasing the initial term to <br />20 years with the potential for two 5-year extensions that will trigger renegotiation of the <br />public benefit agreement, including the amount of payment to the City. Staff is also <br />recommending adding a provision that renegotiation would occur at year 10 if the <br />applicant is no longer the owner of the sign. If no agreement is reached on a renegotiated <br />public benefit fee, the gateway sign must be removed. <br /> <br /> Public Benefit Payment. The originally proposed agreement required an annual <br />payment of $70,000 or 30% of gross annual revenue, whichever is greater. The applicant <br />objected to the 30% of gross revenue. Staff and the applicant have reached tentative <br />agreement on two alternatives, either: <br />o A flat $100,000 annual payment; or <br />o The greater of $80,000 (annually) or 15% of annual gross revenue, whichever is <br />greater. <br /> <br />Staff is supportive of either alternative as the anticipated gross annual revenue for a <br />billboard at this location (With consideration of the 155,000 daily vehicle count on this <br />segment of I-215, gross annual revenue is anticipated to be in the range of $800,000 to <br />$900,000 per year). Under either option, the payment amount would be adjusted every 5 <br />years by the average CPI (consumer price index) over the previous 5 years for the initial <br />20-year term. <br /> <br /> Agreement Expiration. Although not under previous dispute, the applicant has agreed <br />to include an expiration date on the agreement (12 months with a 120-day extension) if <br />Club 215 has not closed by the expiration date and construction of the market/fuel sales <br />project are completed and a Certificate of Occupancy issued within that timeframe. <br /> <br />ISSUES/ANALYSIS <br />The following is a list of changes made to the Agreement since the last Council meeting, which <br />are incorporated into the attached Draft Agreement: <br /> <br /> Proposed changes to Section “7. TERM OF AGREEMENT.” <br />o In first paragraph, replace “ten (10) year period (“Original Term”)” with “twenty <br />(20) year period (“Original Term”)”. <br />1.1 <br />Packet Pg. 8