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2 <br />3 <br />4 <br />5 <br />6 <br />7 <br />8 <br />9 <br />10 <br />11 <br />12 <br />13 <br />14 <br />15 <br />16 <br />17 <br />18 <br />19 <br />20 <br />21 <br />22 <br />23 <br />25 <br />26 <br />27 <br />28 <br />RESOLUTION NO. R-82-15 <br />RESOLUTION OF THE CITY COUNCIL OF THE CITY OF COLTON, <br />CALIFORNIA, FOR THE AWARD OF RFP FOR MARKETING SERVICES FOR <br />PUBLIC BENEFIT FUNDED PROGRAMS IN THE ELECTRIC DEPARTMENT <br />WHEREAS, It is recommended that the City Council award the RFP for marketing <br />services for the Electric Departments Public Benefit Programs to Green Acres Advertising <br />Design in the amount of $66,000, and authorize the City Manager to execute the contract <br />documents; and <br />WHEREAS, In 2005, the California Legislature passed Senate Bill (SB) 1037 requiring <br />publicly owned utilities (POU) to report kilowatt (kWh) savings to the California Energy <br />Commission (CEC) annually. In 2006, Assembly Bill (AB) 2021 was approved requiring <br />publicly owned electric utilities to identify, target and achieve all potentially cost-effective <br />electricity savings. The Colton Electric Department (CED) currently offers a wide variety of <br />residential and commercial energy efficiency rebate programs in an effort to achieve the <br />mandated goals of AB 2021. In February of 2015 AB 1330 was passed requiring CED to <br />establish an EE resource standard that would increase the amount of EE resources of the utility <br />so that the total amount of incremental energy savings achieved in any given year amounts to <br />not less than specified amounts; and <br />WHEREAS, Hiring a marketing firm that could provide strategic marketing for areas in <br />brand planning and strategy, creative strategy, media planning, design and execution would be <br />essential to accomplish the goals of the Energy Efficiency Division; and <br />WHEREAS, On January 07, 2015, CED issued a Request for Proposal #RFP -NM - <br />CS 100 for the professional services for a marketing plan for promoting energy efficiency. The <br />RFP closed on January 27, 2015 at 2:00 PM. The City's Purchasing Manager received 4 <br />proposals. The marketing companies that responded are as follows: <br />• Green Acres Advertising Design - $66,000/12 months (submitted $5,500 per <br />month), included all the requirements described in the RFP. <br />• Green Media - $310,050/12 months (submitted $11,920 per 80 hours of work), <br />included all the minimum requests in the RFP. <br />• Proforma - $27,000/12 months (submitted $2,250 per month retainer in addition <br />to travel expenses and would be traveling from San Juan Capistrano), did not <br />include the minimum request for branding, planning and strategy development. <br />• PSA Print - $197,600+/12 months (submitted $95.00 an hour with additional web <br />consulting at $125 an hour and Spanish translation of 0.35 per word. Described <br />printing abilities in RFP rather than marketing management abilities; and <br />WHEREAS, After evaluating the RFP submittals, CED determined that the RFP <br />submitted by Green Acres Advertising Design meets the RFP specification and is the most <br />responsive and responsible marketing firm to perform the services requested; and <br />