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4 <br />5 <br />6 <br />7 <br />10 <br />11 <br />12 <br />13 <br />14 <br />15 <br />16 <br />17 <br />18 <br />19 <br />20 <br />21 <br />22 <br />23 <br />24 <br />25 <br />26 <br />27 <br />28 <br />"Directional Sign" means any Sign intended to be permanently affixed and utilized only <br />for the purpose of indicating the direction of any object, place, or area. <br />"Field" means the part of the Sign with no letters or Logos. <br />"Freeway -Oriented Sign" means a Sign, located on property which is adjacent to a freeway <br />and meant to be seen from the freeway. <br />"Frontage, Public" means that side of a building facing onto a public street, mall (pedestrian <br />courtyard), or parking area. <br />"Frontage, Street" means that side of a lot abutting a public street. <br />"Future Tenant Identification Sign" means a temporary Sign not exceeding thirty-two <br />square feet in area that identifies a future use of a site or building. <br />"Gateway Sign" means a freeway -oriented Off -premises Advertising Display that <br />promotes city businesses and other non -competing businesses and provides civic news and <br />announcements, and is located within one-half mile feet of city corporate limits. <br />"Grand Opening Sign" means a Banner not exceeding thirty-two square feet in area that <br />promotes the opening of a new business or use at a site or building. <br />"Graphic" means a symbol, pattern, or image used to advertise a product of a company, <br />business, or organization and includes, but is not limited to, trademark Logos. <br />"Inflatable Balloon Sign" means a Sign consisting of balloons, inflatables or similar air, <br />helium or hydrogen filled materials, including balloons and inflatables made of metallic and <br />cloth material, no matter the size that is used to attract attention. <br />"Kiosk Sign" means an advertising and Directional Sign sponsored by the local building <br />industry association or other local business and/or civic association and approved by the <br />Planning Commission and/or City Council to advertise future residential subdivisions, <br />residential planned communities or local business promotions and civic events sponsored by <br />such associations. <br />"Logo" means a proprietary Graphic and/or text used as an identifying mark of a company, <br />business, or organization. For purposes of this chapter, Logos shall be limited to registered <br />trademarks, with proof of trademark from the United States Department of Treasury, for <br />companies with a minimum of five operating stores/locations. <br />"Marquee" means any permanent roof -like structure projecting beyond a building or <br />extending along and projecting beyond the wall of the building for a distance of five or more <br />feet, generally designed and constructed to provide protection from the weather. <br />"Marquee Sign" means any Sign attached to, in any manner, or made a part of a Marquee. <br />"Monument Sign" means a freestanding Sign less than six feet in height which is detached <br />from a building and having a support structure that is a solid-appearing base constructed of a <br />permanent material, such as concrete block or brick. All other freestanding Sign types shall be <br />either "Pole Sign" or "Pylon Sign." See Figure 18.50-1 (Monument Sign). <br />rd <br />