1999 AGN FEB 16 I03 - Laserfiche WebLink

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CITY OF COLTON AGENDA REPORT FOR CITY COUNCIL MEETING OF FEBRUARY 16, 1999 To: Honorable Mayor and City Council Approval: Henry T. Garcia, City Manager From: Kathy A. Kivley, Assistant to the City Manage Subject: Motion Picture Production Date: February 10, 1999 BACKGROUND In 1993, the Inland Empire Economic Partnership (IEEP), regional economic development organization, established the Inland Empire Film Commission. The mission of the commission is to market the Inland Empire to location and production managers representing the movie industry. Identified, as one of the State's major employers and contributor to the economic well being of California, the commission focuses on responding to the needs and desires of this industry. From a community perspective, It is important to recognize the economic contributions this industry may make in the community should a production company chose a site within our city limits. An average feature film production company will spend upwards of $50,000 per day on services on location. An average commercial production company may spend approximately $29,000 per day. Realizing the economic advantages to a community from embracing this industry, the Film Commission develops focused marketing pieces. One of tools is the 1999-2000 Production Guide. Approximately 5,000 location and production managers receive a copy of this guide. This guide contains snapshots of multiple filming locations within a community. Additionally, communities provide photographs maintained by the f=ilm Commission of points of interest within the community. This catalogue provides a valuable tool in responding to inquiries from the motion picture community. The importance of this program becomes more relevant every day as foreign governments compete for the motion picture industry's movie making dollars. This became very evident recently when Canada announced their government would provide rebate incentives to production companies, based on specific criteria, that choose Canada as a location for filming. DISCUSSION /ANALYSIS With great potential for attracting this type of opportunity, it is important the City of Colton has the means and mechanism in place to take advantage of any opportunity in this industry. The City of Colton is fortunate to have a sound studio within its city limits. Additionally, our community has several amazing points of interest that would appeal to a production company. Knowing all this, the City prepared an advertisement for the 1999-2000 Production Guide. In the initial guide, published for 1997- 1998, Colton was conspicuously absent. However, keeping in mind your vision and direction staff remedied the situation for the 1999-2000 guide. Attached is a copy of the advertisement for the City of Colton, portraying to the motion picture community our City as an "An American Movie Classic". This is the first step in a two step process. Step two requires adopting an ordinance, including establishing the fees. The proposed Ordinance before you, is similar to many other ordinances adopted by cities within the Inland Empire. This proposed Ordinance incorporates the information provided by the cities of Perris, Hesperia, Chino and Beaumont. The recommended permit fee is $200 per application, plus a temporary business license fee of $10. It is recommended, similar to many other municipalities, Police, Fre, Public Works and Utility services be determined on an as needed basis with reimbursement based on a hourly rate depending on services and equipment required at the location. In an effort to truly indicate the City of Colton is a film - Item # 3