1990 AGN JUL 17 I25 - Laserfiche WebLink

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TO: HONORABLE MAYOR and CITY COUNCIL FOR: Council Meeting of 17 July 1990 FROM: Jaime R. Aguilera, Director of Community Development/A,,� SUBJECT: Approval of files DCV -36-90 and DCV -37-90; applications by the City of Colton and Adams sign Company for freeway signs. APPLICANT: City of Colton and Adams Sign Company BACKGROUND: N The City of Colton and Adams Advertising have joined forces to create a marketing program for Colton which is unprecedented. Never before had a sign company and a municipal government cooperated in a mutually beneficial venture. The City of Colton proposed that the Adams sign Co. erect a billboard south of the Cooley Ranch on Interstate 215 for the purpose of promoting busi- nesses in the Cooley Ranch, promoting the City of Colton, and posting of so- cial service messages. The agreement between the City Council and Adams states that the sign company will charge only the cost of creating and applying the signs without adding the usual profit to such a task. Adams, in turn, will be allowed to keep their sign they used to replace a pre- viously existing but decrepit sign. Adams will also share the new billboard with the City. The City will have the south -oriented face and Adams will utilize the north -oriented face. Adams will also reimburse the City's expenditure on attorney's fees. Mr. Frank Bryant of Villelli Enterprises has stated that a billboard would in- P crease sales at the RV mall by at least 10%. This means, therefore, a 10% in- crease in the City's taxable sales income. STATEMENT OF THE PROS FM- O The City has spent over $50,000 in attorney fees to keep one billboard out of an area already infested with billboards (there are 11 existing billboards in the area). �S, T r- aria PPnnrt MCV -'49 17-qO