2002 AGN MAY 07 I01 - Laserfiche WebLink

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CITY OF COLTON Item # , AGENDA REPORT FOR THE COUNCIL MEETING OF MAY 7, 2002 TO:RABLE M OR AND MEMBERS OF THE CITY COUNCIL ;avi FROM: 7amo om ty Deve ment Director SUBJECT: Appeal to the City Council regarding the Planning Commission's decision to deny File Index Number DCV -98-01 (East Valley Land Company), a request for Design Review, Environmental Assessment, Major Variance and Conditional Use Permit to construct one electronic message board and five outdoor advertising signs (billboards). DATE: April 25, 2002 BACKGROUND: The applicant is proposing to construct one (1) electronic message board (billboard sign) and five (5) outdoor advertising signs (billboards). At their regularly scheduled meeting on February 26, 2002, the Planning Commission considered and denied a request from East Valley Land Company for a Conditional Use Permit and a Major Variance to construct one electronic message board and four outdoor advertising signs (billboards). On April 9, 2002, the Planning Commission also denied a request to replace a billboard sign that previously existed on-site. During construction of the Ashley project, the sign was removed. At the February 26, 2002 Planning Commission meeting, the applicant requested that the Planning Commission take this into consideration. As a result, the Planning Commission bifurcated this request and subsequently denied the entirety of the project. On March 4, 2002 and April 10, 2002, the applicant filed an official appeal of the Planning Commission's denial of a Major Variance and Conditional Use Permit to allow the construction of one (1) electronic message board and five (5) outdoor advertising signs (billboards). These appeals have been consolidated. ANALYSIS/DISCUSSION: Attached for Council's review is a copy of staff's report, which provided staff s analysis of the proposed project at the Commission hearing. As noted in the report, the applicant is proposing to construct one (1) electronic message board (billboard sign) and five (5) outdoor advertising signs (billboards) on a narrow parcel of property that is located on the west side and adjacent to the Interstate 215 Freeway, from the Reche Canyon Flood Control Channel north to Cooley Drive. The proposed project requires a Conditional Use Permit (CUP) for the six proposed billboard signs and a Major Variance to exceed the height (45 feet is the maximum height) and sign face (100 square feet is the maximum allowed) for the six signs. According to the applicant's proposal, the electronic message board will be a two -pole double face illuminated pylon display. The sign face will be approximately 46' X 20' (920 square feet) and will have a total height of approximately 82 feet. The five (5) proposed billboard signs range from a total height of 55 feet to 68 feet. Two of the signs proposed will be double face with a sign face of approximately 44' X 28' (1,232 square feet). The remaining three signs will be tri -faced that includes a double sign face of approximately 48' X 18' (864 square feet) and a third sign face of approximately 25' X 18' (450 square feet). All five (5) billboard signs will be illuminated and will include metal catwalks. According to the applicant, the proposed signs are strictly a commercial business enterprise and will be leased for advertising purposes. The proposed project site is a long narrow parcel of property that extends in a north south direction on the west