2002 AGN NOV 19 I15 - Laserfiche WebLink

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Item #15 CITY OF COLTON For the City Council Meeting of November 19, 2002 TO: Honorable Mayor and Councilmembers FROM: Daryl Parrish, City Manager SUBJECT: Consideration and Approval of Resolution Adopting an Offsite Directional Sign Program. DATE: November 8, 2002 Background On October 2, 1984, the City Adopted Ordinance 1668, which established an Off -Site Directional Sign program for new housing developments. In January 1985, the City authorized the Baldy View Chapter of the Building Industry Association to manage the Uniform Off-site Subdivision Directional Sign Program (attachment "A"). On April 16, 2002, the City adopted Ordinance 0-03-02, which superseded Ordinance 1668, and established new sign criteria for the City, Colton Municipal Code Chapter 18.50. Kiosk signs are defined as an advertising and directional sign approved by the planning commission and/or city council to advertise future residential subdivision, residential planned communities or local business promotion and civic event sponsored by such associations. Chapter 18.05.050 K allows kiosk signs to be erected without a permit, provided they are approved by the planning commission and/or city council. For the past several years, the City and the Redevelopment Agency have been involved in a series of discussions with the RV Dealers to implement marketing programs that will increase their visibility. In fact, the Redevelopment Agency Board contributed a total of $150,000 to a cooperative RV marketing campaign, Miracle Mile of RVs, over the past two fiscal years to assist in those efforts. The RV Dealers have requested that the City consider a directional sign program, something to aid the consumer in locating the dealerships once they enter the Cooley Ranch area. At least one dealer has indicated that implementation of a directional sign program will contribute to his decision to expand his current operation in Colton. On October 7, 2002, the REAC (Redevelopment Executive Advisory Committee) considered a Directional Kiosk Sign Program and directed staff to meet with the RV Dealers to identify suitable locations and to work out the details of the signs' design, while maintaining a balance between aesthetics and commerce, without compromising safety. R:\ShueRDA\X1eetings\2002 Meetings\RDA City Council\Novembtt 19, 2002Wdealem 111802.doc