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10-15 4b . Informadon dissemination is included as part of the Corporate Yazd's marketing strategy. Specifically, the marketing plan will include the following: ■ Providing information about ridesharing services and incendves ■ Distributing tiansit information ■ Posting program information on company bulletin boards ■ Distributing information about on-site services ■ Providing informarion about park and ride lots Information will be distributed through the use of flyers, posters, and city promotional materials. � Facilitation: Research data indicates that program supportive activities can increase participadon in commute modes by an additional 15-2096. To facilitate employee matching and increase � ridesharing interest, the ETC will plan activities that involve the efforts of employees in each department. Supportive activities will include: ■ Distributing matchlists - ■ Following-up with employees who receive matchlists ■ Being available, by phone or in person, to help solve commute problems ■ Organizing bicycle commuting clinics ■ Organizing ridesharing fairs, clitics and events ■ Distributing transit passes ■ Conducting "Meet Your Match" coffee breaks Operational Support: As facilitation programs take effect, the City of Colton will implement an incentive plan and make improvements at the Corporate Yard to achieve the 1.5 AVR. The goal is to employ an aggressive marketing scheme that will facilitate each phase of the plan's implementation. Informational activities will begin during the first year of the program and be ongoing. Support strategies will include: ■ Implementation of a bus pass subsidy program ■ Development and implementation of an awards program for alternative mode commuters ■ Guaranteed ride home program ■ Mode-related gift certificates for cyclists and walkers 12