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FA <br />3 <br />4 <br />5 <br />6 <br />7 <br />8 <br />9 <br />10 <br />11 <br />12 <br />13 <br />14 <br />15 <br />16 <br />17 <br />18 <br />19 <br />20 <br />21 <br />22 <br />23 <br />24 <br />25 <br />26 <br />27 <br />28 <br />• Monitoring of annual trends and ongoing analysis of consumer attitudes and behavior <br />toward the City of Colton Electric Division <br />• Lead, manage, and coordinate the Green Acres team across disciplines. <br />• Ongoing contributions to the Client's strategic marketing plans for new initiatives and/or <br />products, as well as major presentations to senior management where applicable. <br />Creative Services <br />• Ongoing design and production of printed marketing collateral, outdoor signage, social <br />media content, motion graphic production, promotional material, presentation materials <br />and other miscellaneous collateral where applicable. <br />• Continue to consult with Client and develop Branding, Advertising, and Promotion of the <br />Low Income Solar program <br />• Traffic all materials between Client and media suppliers, printers, and other third parties <br />need to accomplish Client' approved marketing communications. <br />• Consult regarding Client's city specific webpage. <br />• Production and technical execution of webpage changes where applicable. <br />Provide English and Spanish translations for Community Outreach collateral <br />Client Services <br />• Manage all ongoing projects <br />• Monthly marketing meetings <br />• Provide approvals for production to Client where applicable. <br />• Any necessary Client Consulting <br />• Copywriting when necessary; and <br />WHEREAS, In 2005, the California Legislature passed Senate Bill (SB) 1037 requiring <br />publicly owned utilities (POU) to report kilowatt hour (kWh) savings to the California Energy <br />Commission (CEC) annually. In 2006, Assembly Bill (AB) 2021 was approved requiring <br />publicly owned electric utilities to identify, target and achieve all potentially cost-effective <br />electricity savings. The Colton Electric Department (CED) currently offers a wide variety of <br />residential and commercial energy efficiency programs in an effort to achieve the mandated <br />goals of AB 2021 and SB 350 which mandates 50% building efficiency by 2030 with a baseline <br />of 2015. Staff recommends that entering into a professional services agreement with Synergy <br />Companies, ARCA Recycling Inc., EFI, Resource Action Programs, and ESG, Questline, AESC, <br />Clean Power Research, Greenlite Lighting Corporation USA, Green Acres Advertising & Design <br />0 <br />